Granoro Dedicated, 100% Apulia


Strictly stone husked and slowly milled Apulian wheat. Coarse-grained semolina mixed with water from the Caposele and Cassano Irpino springs. Pasta drawn through bronze and dried at low temperatures. This is the identikit of Granoro’s Dedicato pasta, now narrated on the new website just launched by the historic pasta factory owned by the Mastromauro family.

Puglia on the plate

The challenge is met. Producing good pasta with only sun-ripened durum wheat from Puglia is possible. The Dedicated project demonstrates this, with a supply chain that starts with farmers from 250 farms in Puglia.

The project was born in 2012 to enhance and support the production of quality durum wheat in Puglia (a region that has always been known as the ‘granary of Italy’) through a supply chain agreement that aggregates important partners in the area that guarantee the production of 15,000 tons of high-quality wheat produced in Puglia.

Granoro’s new website traces the entire supply chain-from the field to the table-with images, information and video accounts from farmers.

‘Our tradition is closely linked to the land. With the Dedicated project we want to help strengthen a direct link between farmers and consumers, based on the sharing of values such as respect for the environment, the recovery of tradition, and the genuineness of Apulian products’, says Marina Mastromauro, Ad of Pastificio Granoro.

The of Granoro also tells about the other products that complete the ‘basket’ of authentic flavors of Puglia, the pillars of the Mediterranean Diet, the extra virgin olive oil Monocultivar Coratina D.O.P. Terra di Bari – Castel del Monte, the canned tomatoes grown in Puglia, the lentils, chickpeas and chickpeas from Altamura and the Alta Murgia Park.

Marta Strinati

Professional journalist since January 1995, he has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and periodicals (NumeroUno, Il Salvagente). She is the author of journalistic surveys on food, she has published the book "Reading labels to know what we eat".