Gold Coast-Avril joint venture builds world’s third extra virgin olive oil hub
Gold Coast – one of the leading extra virgin olive oil brands on the retail channel in Italy-announced the establishment of a joint venture (jv) with French giant Avril. Thus was born the third IdM (Industria di Marca) extra virgin olive oil group at the planetary level.
The famous Italian brand
– which bases its success on the
integrity of the supply chain
and the quality of production – will finally have room for organic growth in international markets.
The Spoleto-based company now sells 15 million liters of olive oil a year in Italy, with 70 percent of production going to exports and a turnover of €143.5 million (2017). The synergy with the French colossus aims to promote the historic Umbrian brand-just this year at its 50th candle- on the global market.
The olive oil market is now worth 12 billion euros worldwide (2017) and is still dominated by Spanish production. The perspective is therefore to affirm the value and uniqueness of Made in Italy extra virgin olive oil globally. In China and North America especially, whose size and complexity require major investments.
The French Avril group , in turn, has a turnover of 5.9 billion euros and is organized on present in 21 countries. It operates in the field of oils and condiments under the historic Lesieur brand (1908), and in various other fields. Food and feed, chemistry and biodiesel.
Dario Dongo
Dario Dongo, lawyer and journalist, PhD in international food law, founder of WIISE (FARE - GIFT - Food Times) and Égalité.
