{"id":24167,"date":"2017-03-07T10:59:02","date_gmt":"2017-03-07T10:59:02","guid":{"rendered":"https:\/\/www.greatitalianfoodtrade.it\/?p=24167\/"},"modified":"2025-10-16T12:45:35","modified_gmt":"2025-10-16T10:45:35","slug":"youtube-junk-food-la-connessione-virale","status":"publish","type":"post","link":"https:\/\/www.foodtimes.eu\/it\/pianeta\/youtube-junk-food-la-connessione-virale\/","title":{"rendered":"YouTube e junk-food, la connessione virale per adescare i Millennials"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">YouTube \u00e8 il nuovo strumento utilizzato da <i>Big Food <\/i>per adescare i <i>Millennials <\/i>ai grandi marchi del <i>junk-food<\/i>. Piccoli investimenti con ritorni sbalorditivi, per la connessione virale di giovani vittime.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><strong>A 12 anni dal lancio, YouTube ha raggiunto 1,3 miliardi di visitatori<\/strong> (18% della popolazione mondiale, 35% degli utenti <i>web <\/i>del pianeta), con 30 milioni di accessi e 5 miliardi di video osservati ogni giorno. I dati sulle fasce pi\u00f9 giovani di et\u00e0 sono incerti, poich\u00e9 la gran parte dei minori utilizza <i>account <\/i>di adulti ovvero falsifica la data di nascita, in fase di registrazione, per ottenere l&#8217;accesso. Non a caso, proprio a loro sono rivolti i canali YouTube che dominano la classifica italiana, uno su tutti Favji TV (3,5 milioni di iscritti, 1,5 miliardi di <i>download<\/i>).<\/span><\/span><\/span><\/p>\n<h3><b><\/b><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Ecco come <em>Big Food<\/em> adesca i <em>Millennials <\/em>su<em> YouTube<\/em><\/b><\/span><\/span><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><strong>La pubblicit\u00e0 su YouTube<\/strong> va dritta al bersaglio, colpisce ogni testa del pubblico <i>target <\/i>in qualsiasi orario, quasi sempre al di fuori del controllo genitoriale. Sorbire pubblicit\u00e0, guardare video. Ripetizione seriale di marchi simbolo di cibi a elevato tenore di grassi e grassi saturi, zuccheri e sale. Oltrech\u00e9, s&#8217;intende, di videogiochi i cui <i>tutorial <\/i>sono a loro volta impestati di promozione del <i>junk-food<\/i>. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><strong>Il <i>social marketing <\/i>pi\u00f9 subdolo e osceno<\/strong> \u00e8 quello che si insinua nei meandri delle produzioni video, per collocare i <i>brand <\/i>iconici all&#8217;interno delle c.d. <i>challenge<\/i>. Gli <i>Youtubber <\/i>di grido utilizzano Coca Cola, Nutella, Mentos, Nesquik, Oreos per realizzare scherzi, gare, esperimenti. Sar\u00e0 un caso &#8211; o forse no &#8211; ma negli <i>sketch <\/i>pi\u00f9 &#8216;cliccati&#8217; ricorrono proprio alcuni prodotti e non altri. E il loro impiego \u00e8 spesso increscioso, poich\u00e9 i cibi sono trattati come materiale di gioco, all&#8217;insegna dello spreco che tutti dichiarano di voler combattere. (1) Quando non ci si &#8216;limiti&#8217; a mostrarne il consumo sconsiderato. (2)<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><strong><i>Big Food <\/i><\/strong><strong>distrae gli adulti<\/strong>, alla Piattaforma UE per la Dieta, l&#8217;Attivit\u00e0 Fisica e la Salute, con solenni dichiarazioni di facciata. E al contempo rimbecillisce i bambini e gli adolescenti, bombardandoli di messaggi su prodotti HFSS (<i>High Fats Sugars and Sodium<\/i>). Non c&#8217;\u00e8 dunque da stupirsi, se <a href=\"http:\/\/www.foodagriculturerequirements.com\/food-product-improvement-criteri-nutrizionali-e-marketing-come-affrontare-la-crescente-epidemia-di-obesita-e-diabete\/\" target=\"_blank\" rel=\"noopener\">l&#8217;obesit\u00e0 infantile cresce<\/a> al ritmo dei <i>social network<\/i>.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><strong>Il Parlamento europeo<\/strong>\u00a0sta considerando l&#8217;ipotesi di escludere la pubblicit\u00e0 di cibi HFSS dai contenuti di piattaforme video rivolti ai bambini. Ma servono misure drastiche per impedire la vitalit\u00e0 delle malattie non trasmissibili che derivano da diete squilibrate. (3)<\/span><\/span><\/span><\/p>\n<p><em><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Dario Dongo<\/span><\/span><\/span><\/em><\/p>\n<p><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Note<\/span><\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">(1) Si riportano i <i>link <\/i>ad alcuni video che ben esprimono il fenomeno: <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/59L51yWUFiQ<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/rlmpopXwrBc<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/hEUTnWYpOtM<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/rFNSuGLq5hE<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/A0N7422gKkc<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">(2) Altre esemplari esibizioni:<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/X2u_Bz8qMxg<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/_cAA1wjiYuQ<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">https:\/\/youtu.be\/-VWTFYYzpuk<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">(3) Tra i c.d. NCDs (<i>Non Communicable Diseases<\/i>) il diabete tipo 2 ha segnato il record planetario di 5 milioni di morti premature nel 2015 (fonte <i>IDF Diabetes Alliance<\/i>)<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube \u00e8 il nuovo strumento utilizzato da Big Food per adescare i Millennials ai grandi marchi del junk-food. Piccoli investimenti con ritorni sbalorditivi, per la connessione virale di giovani vittime. A 12 anni dal lancio, YouTube ha raggiunto 1,3 miliardi di visitatori (18% della popolazione mondiale, 35% degli utenti web del pianeta), con 30 milioni [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":24168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[176,333,770,49,50,51,52,53,787,164,797],"class_list":{"0":"post-24167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pianeta","8":"tag-cibo-spazzatura","9":"tag-diabete","10":"tag-grandi-sorelle-del-cibo","11":"tag-grassi-saturi","12":"tag-hfss","13":"tag-junk-food","14":"tag-obesita","15":"tag-obesita-infantile","16":"tag-pubblicita","17":"tag-sanita-pubblica","18":"tag-youtube"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube e junk-food, la connessione virale per adescare i Millennials - FoodTimes<\/title>\n<meta name=\"description\" content=\"YouTube \u00e8 il nuovo strumento utilizzato da Big Food per adescare i Millenials ai grandi marchi del junk-food. 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