{"id":33403,"date":"2018-06-13T15:49:35","date_gmt":"2018-06-13T13:49:35","guid":{"rendered":"https:\/\/www.greatitalianfoodtrade.it\/?p=33403\/"},"modified":"2025-10-23T10:09:48","modified_gmt":"2025-10-23T08:09:48","slug":"ecommerce-alimentare-regole-e-opportunita","status":"publish","type":"post","link":"https:\/\/www.foodtimes.eu\/it\/sistemi-alimentari\/ecommerce-alimentare-regole-e-opportunita\/","title":{"rendered":"Ecommerce\u00a0alimentare, regole e opportunit\u00e0"},"content":{"rendered":"

Ecommerce<\/b><\/span><\/span><\/span>\u00a0alimentare, regole e opportunit\u00e0. Se ne parla al Caff\u00e8 Expo a Udine, il 20 giugno 2018<\/b><\/span><\/span><\/span><\/p>\n

L’ecommerce\u00a0continua a erodere quote di mercato al\u00a0<\/span><\/span><\/span>retail<\/i><\/span><\/span><\/span>\u00a0fisico.<\/span><\/span><\/span> La crescita \u00e8 formosa sia nei settori pi\u00f9 vocati (informatica su tutti), sia pure nel settore alimentare. Il\u00a0<\/span><\/span><\/span>food & grocery<\/i><\/span><\/span><\/span><\/strong>\u00a0segna un\u00a0<\/span><\/span><\/span><\/strong>+34% nel 2018, da \u20ac 0,83 miliardi a 1,1 miliardi. (1)\u00a0<\/span><\/span><\/span><\/p>\n

Una grande opportunit\u00e0, per l’agroalimentare italiano.\u00a0Ma anche un grave rischio, per quanto attiene alla tutela dei diritti dei consumatori e dei lavoratori in Italia. Laddove il\u00a0<\/span><\/span><\/span>business<\/i><\/span><\/span><\/span>\u00a0di Cupertino tende a ignorare entrambe le categorie, e le autorit\u00e0 preposte tendono a ignorare le sue violazioni di legge.<\/span><\/span><\/span><\/p>\n

Il 20 giugno 2018 a Udine<\/b><\/span><\/span><\/span>, parleremo proprio di ci\u00f2 a ‘<\/span><\/span><\/span>Tajus, aperitivi con il giurista<\/i><\/span><\/span><\/span>‘. Un incontro organizzato dal Dipartimento di Scienze giuridiche dell\u2019ateneo udinese.(2) Grazie a\u00a0<\/span><\/span><\/span>Silvia Bolognini<\/span><\/span><\/span>\u00a0– docente di diritto agrario – e Giulia De Luca, dottoranda in Scienze giuridiche, che intervistano l’avvocato Dario Dongo. A sua volta dottore di ricerca in diritto alimentare europeo, oltrech\u00e9 fondatore di FARE – Food Agriculture and Requirements<\/a>\u00a0e di GIFT – Great Italian Food Trade.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Ecommerce alimentare, le informazioni obbligatorie<\/b><\/span><\/span><\/span><\/p>\n

Il regolamento UE 1169\/11<\/b><\/span><\/span><\/span><\/strong>, c.d.\u00a0<\/span><\/span><\/span>Food Information to Consumers<\/span><\/span><\/span><\/em>, impone di mettere a disposizione al consumatore un ampio novero di notizie. Le c.d.<\/span><\/span><\/span>informazioni obbligatorie<\/span><\/span><\/span>\u00a0(3) devono venire esposte in etichetta, ovvero comunque sui siti di\u00a0<\/span><\/span><\/span>vendita\u00a0<\/span><\/span><\/span>online<\/i><\/span><\/span><\/span>.<\/span><\/span><\/span><\/p>\n

Le informazioni obbligatorie<\/span><\/span>\u00a0<\/span><\/span>\u2018<\/span><\/span>sono disponibili prima della conclusione dell\u2019acquisto e appaiono sul supporto della vendita a distanza o sono fornite mediante qualunque altro mezzo adeguato chiaramente individuato dall\u2019operatore del settore alimentare<\/i><\/span><\/span>\u2019 (reg. UE 1169\/11, art.14)<\/span><\/span><\/span><\/p>\n

Le prescrizioni sono inequivoche<\/b><\/span><\/span><\/span>\u00a0<\/span><\/span><\/span>e si estendono\u00a0<\/span><\/span><\/span>anche al distributore<\/span><\/span><\/span><\/u><\/span><\/span>. L’<\/span><\/span><\/span>indagine condotta da GIFT<\/span><\/span><\/span><\/u><\/span><\/span>\u00a0sulle principali piattaforme di ecommerce della GDO italiana, tuttavia, mostra come diversi<\/span><\/span><\/span>\u00a0operatori<\/span><\/span><\/span><\/strong>\u00a0si siano ostinati a violarle. E cos\u00ec a negare i diritti d\u2019informazione riconosciuti ai consumAttori dal reg. UE 1169\/11.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Amazon<\/b><\/span><\/span><\/span>\u00a0contro tutti<\/b><\/span><\/span><\/span><\/p>\n

Amazon\u00a0contro<\/b><\/span><\/span><\/span> tutti.\u00a0<\/b><\/span><\/span><\/span>Il colosso USA dell\u2019ecommerce prosegue la sua conquista del pianeta in spregio a ogni regola e diritti. Come si \u00e8 gi\u00e0 evidenziato, Amazon \u00e8 contro:<\/span><\/span><\/span><\/p>\n

–\u00a0i lavoratori<\/b><\/span><\/span><\/span>, sfruttati come criceti in gabbia,<\/span><\/span><\/span><\/p>\n

– i consumatori<\/b><\/span><\/span><\/span>, cui vengono sistematicamente negate le informazioni obbligatorie\u00a0relative ai prodotti alimentari,<\/span><\/span><\/span><\/p>\n

– i fornitori<\/b><\/span><\/span><\/span>, strangolati da\u00a0pratiche commerciali abusive<\/span><\/span><\/span>\u00a0che fanno ricadere su di loro qualsivoglia responsabilit\u00e0,<\/span><\/span><\/span><\/p>\n

– il fisco<\/b><\/span><\/span><\/span>, sistematicamente evaso\u00a0grazie a un\u00a0<\/span><\/span><\/span>ruling<\/i><\/span><\/span><\/span>\u00a0fiscale a firma Jean-Claude Juncker (allora premier in Lussemburgo) dichiarato illecito dalla stessa Commissione europea che egli ora presiede.<\/span><\/span><\/span><\/p>\n

L\u2019<\/b><\/span><\/span><\/span>Antitrust<\/b><\/span><\/span><\/span>, Autorit\u00e0 Garante per la Concorrenza e il Mercato (<\/span><\/span><\/span>AGCM<\/span><\/span><\/span>), ha ricevuto due denunce da parte nostra nei confronti di Amazon. A dicembre 2017 Great Italian Food Trade ha segnalato all\u2019AGCM<\/a><\/span><\/span><\/span>\u00a0la sistematica omissione di informazioni obbligatorie, su oltre il 20% dei prodotti alimentari in vendita su Amazon Pantry. Allegando appositi\u00a0<\/span><\/span><\/span>screenshot<\/i><\/span><\/span><\/span>, relativi alla vendita \u2018al buio\u2019 di oltre 250 alimenti.\u00a0<\/span><\/span><\/span><\/p>\n

Le pratiche commerciali abusive<\/b><\/span><\/span><\/span>\u00a0di Amazon sono state denunciate ad aprile 2018,\u00a0da GIFT all’Antitrust. La quale ha competenza di sanzionare tali abusi ai sensi del fatidico – quanto ampiamente disapplicato – articolo 62 della legge 24.3.12 n. 27. (4)<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Antitrust e ICQRF, \u2018<\/b><\/span><\/span><\/span>The sound of silence\u2019<\/b><\/i><\/span><\/span><\/span><\/p>\n

\u2018<\/span>The sound of silence<\/b><\/i><\/span><\/span><\/span>\u2019<\/b><\/span><\/span><\/span>, il suono del silenzio\u00a0domina la scena. In barba alle plateali violazioni di legge anche penale da parte di Amazon, l\u2019Antitrust non ha ancora avviato l\u2019istruttoria, sulla base delle notizie ricevute.\u00a0<\/span><\/span><\/span><\/p>\n

L\u2019ICQRF<\/b><\/span><\/span><\/span>\u00a0– che dal suo canto rivendica la titolarit\u00e0 esclusiva di controlli e sanzioni in tema di informazione al consumatore sui prodotti alimentari – non aggiunge nemmeno un brusio al silenzio.\u00a0<\/span><\/span><\/span><\/p>\n

L\u2019Istituto Centrale\u00a0<\/b><\/span><\/span><\/span>per il Controllo della Qualit\u00e0 degli Alimenti e la Repressione Avendo ha infatti dedicato 295 controlli, nell\u2019intero 2017<\/span><\/span><\/span>, ai prodotti alimentari venduti\u00a0<\/span><\/span><\/span>online<\/i><\/span><\/span><\/span>\u00a0in Italia per un valore complessivo di\u00a0812 milioni di euro (+37% rispetto al 2016).<\/span><\/span><\/span><\/p>\n

Un moscerino a un elefante<\/b><\/span><\/span><\/span>, insomma, d\u00e0 pi\u00f9 fastidio. E l\u2019elefante intanto calpesta, diritti su diritti.<\/span><\/span><\/span><\/p>\n

Dario Dongo e Marta Strinati<\/i><\/span><\/span><\/span><\/p>\n

Note<\/b><\/span><\/span><\/span><\/p>\n

(1) Dati di Netcomm Forum, consorzio italiano dell’ecommerce, secondo il quale nel 2018 il valore dell’ecommerce in Italia raggiung<\/span><\/span><\/span>er\u00e0 i 27 miliardi di euro, +15%<\/span><\/span><\/span>\u00a0rispetto al 2017\u00a0<\/span><\/span><\/span><\/p>\n

(2) Appuntamento mercoled\u00ec 20 giugno 2018, ore 18, presso la Loggia del Lionello, in piazza della Libert\u00e0 10, Udine<\/span><\/span><\/span><\/p>\n

(3) Cfr.\u00a0<\/span><\/span><\/span>reg. UE 1169\/11<\/span><\/span><\/span>, articoli 9 e 10<\/span><\/span><\/span><\/p>\n

(4) Per approfondimenti sull\u2019articolo 62 della legge 27\/12 si fa rinvio all\u2019ebook gratuito \u2018<\/span><\/span><\/span>Articolo 62, una rivoluzione<\/i><\/span><\/span><\/span>\u2019, di Dario Dongo, su\u00a0<\/span><\/span><\/span>http:\/\/ilfattoalimentare.it\/scarica-gratis-libro-articolo-62-pagamenti-commercio.html<\/span><\/span><\/span><\/a><\/u><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ecommerce\u00a0alimentare, regole e opportunit\u00e0. Se ne parla al Caff\u00e8 Expo a Udine, il 20 giugno 2018 L’ecommerce\u00a0continua a erodere quote di mercato al\u00a0retail\u00a0fisico. La crescita \u00e8 formosa sia nei settori pi\u00f9 vocati (informatica su tutti), sia pure nel settore alimentare. Il\u00a0food & grocery\u00a0segna un\u00a0+34% nel 2018, da \u20ac 0,83 miliardi a 1,1 miliardi. (1)\u00a0 Una […]<\/p>\n","protected":false},"author":27,"featured_media":33404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1227],"tags":[460,173,202,438,1332,1333,788,1334,1335],"class_list":{"0":"post-33403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sistemi-alimentari","8":"tag-agcm","9":"tag-amazon","10":"tag-antitrust","11":"tag-ecommerce","12":"tag-informazioni-obbligatorie","13":"tag-pratiche-commerciali-abusive","14":"tag-reg-ue-116911","15":"tag-silvia-bolognini","16":"tag-vendita-online"},"yoast_head":"\nEcommerce\u00a0alimentare, regole e opportunit\u00e0 - FoodTimes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foodtimes.eu\/it\/sistemi-alimentari\/ecommerce-alimentare-regole-e-opportunita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce\u00a0alimentare, regole e opportunit\u00e0 - FoodTimes\" \/>\n<meta property=\"og:description\" content=\"Ecommerce\u00a0alimentare, regole e opportunit\u00e0. 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