{"id":5524,"date":"2016-11-22T12:19:44","date_gmt":"2016-11-22T12:19:44","guid":{"rendered":"http:\/\/gift.vivian.company\/big-food-i-marchi-italiani-delle-10-grandi-sorelle-del-cibo\/"},"modified":"2025-05-05T11:23:20","modified_gmt":"2025-05-05T09:23:20","slug":"big-food-i-marchi-italiani-delle-10-grandi-sorelle-del-cibo","status":"publish","type":"post","link":"https:\/\/www.foodtimes.eu\/it\/pianeta\/big-food-i-marchi-italiani-delle-10-grandi-sorelle-del-cibo\/","title":{"rendered":"&#8216;Big Food&#8217;, i marchi italiani delle 10 grandi sorelle del cibo"},"content":{"rendered":"<p><span style=\"font-size: 18px;\">Sono appena 10 i colossi raggruppati sotto il nome di &#8216;Big Food&#8217;. Controllano la gran parte dei marchi pi\u00f9 celebri del pianeta, nel cibo e le bevande (ma anche i prodotti per l&#8217;igiene personale e domestica) commercializzati in tutto il mondo. Le connessioni tra i colossi e la miriade dei loro marchi provengono da Oxfam, la confederazione internazionale di 17 Ong impegnate contro la povert\u00e0 e le ingiustizie sociali.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.foodtimes.eu\/it\/pianeta\/big-food-i-marchi-italiani-delle-10-grandi-sorelle-del-cibo\/#%E2%80%98Big_Food_i_nomi_dei_colossi\" >&#8216;Big Food&#8217;, i nomi dei colossi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.foodtimes.eu\/it\/pianeta\/big-food-i-marchi-italiani-delle-10-grandi-sorelle-del-cibo\/#La_mappa_interattiva\" >La mappa interattiva\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%98Big_Food_i_nomi_dei_colossi\"><\/span><strong><span style=\"font-size: 18px;\">&#8216;Big Food&#8217;, i nomi dei colossi<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 18px;\">Oxfam identifica &#8216;Big Food&#8217; nei seguenti gruppi industriali, che dietro le quinte dominano i settore alimentare a livello globale: Nestl\u00e9, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg, Mars, Associated British Foods e Mondelez.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Tre anni fa, l&#8217;organizzazione no profit ha ideato l&#8217;operazione &#8220;Behind the label&#8221; (Scopri il marchio) per promuovere acquisti consapevoli da parte dei consumatori, tenuto conto degli effettivi impegni di ciascun gruppo sui vari fronti della sostenibilit\u00e0.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">La campagna &#8216;Behind the label&#8217; offre perci\u00f2 ai consumatori una mappa interattiva dei vari marchi riferibili a &#8216;Big Food&#8217;, e una pagella recante i voti assegnati da Oxfam\u00a0a ciascuno dei colossi su 7 temi chiave: Terra, Donne, Produttori agricoli, Braccianti agricoli, Cambiamento climatico, Trasparenza, Acqua.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_mappa_interattiva\"><\/span><strong><span style=\"font-size: 18px;\">La mappa interattiva\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 18px;\">Basta <a href=\"https:\/\/www.behindthebrands.org\/brands\/\">un clic<\/a> per scoprire, ad esempio, che i prodotti Buitoni sono di Nestl\u00e9. La Sprite di Coca-Cola. Algida di Unilever. E via cos\u00ec per decine e decine di prodotti famosi ma che non \u00e8 sempre facile associare ai grandi gruppi in questione.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">La mappa di Oxfam\u00a0riferisce per\u00f2 i &#8216;brand&#8217; in prevalenza noti al pubblico internazionale, ma non altrettanto in Italia. Per semplificarne la comprensione ai consumatori italiani, ecco un elenco non esaustivo dei marchi italiani riconducibili alle 10 sorelle:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Nestl\u00e9<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Alimentare: Maggi, Kit Kat, Nescaf\u00e9, Nesquik, Pure Life, La valle degli orti, Buitoni, Mare fresco, Maggi.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Preparati per bevande: Nescaf\u00e9, Nesquik, Orzoro.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Dolciumi: Kit Kat, Smarties, Lion, Galak, After Eight, Polo, Fruit Joy, Perugina, Baci Perugina, Nero Perugina.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Yogurt e prodotti a base di latte: Fruttolo, Mio, Lc1, Lcz (latte condensato), Sveltesse<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Prodotti per l&#8217;infanzia: Mio, Nidina.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Cereali e barrette: Fitness, Cheerios, cereali Nesquik, Chocapic, Gluten free corn flakes.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Bevande: acqua Vera, Belt\u00e8.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Coca-Cola<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Coca-cola, Fanta, Sprite, Minute maid, acqua Dasani<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Unilever<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Alimentare: Knorr, Lipton, Magnum, Algida, Calv\u00e9, Carte d&#8217;Or, Cornetto, Max Adventures, Mentadent, Solero, Caf\u00e8 nero, Cucciolone, Slim-Fast.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Igiene personale: Axe, Dove, Badedas, Clear, Fissan, Tigi, Zendium, Glysolid.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Igiene domestica: Cif, Coccolino, Svelto, Lysoform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">PepsiCo<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Pepsi, 7up, Tropicana.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Danone<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Activia, Actimel, Oikos, Danacol, Vita Snella, Super Mario, Danette.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">General Mills<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Gelati: H\u00e4agen-Dazs,<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Conserve vegetali: Green Giant<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Piatti pronti: Old El Paso Mexican<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Biscotti: Pillsbury, Betty Crocker.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Kellogg&#8217;s<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Cereali e biscotti: All Bran, Choco Krave, Coco Pops, Extra, Frosties, Kellog&#8217;s Corn Flakes, Miel Pops, Nice Morning, Nutri-Grain, Rice Krispies, Special K.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Snack salati: Pringles<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Mars<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Pet food: Pedigree, Whiskas, Cesar, Sheba, KiteKat, Frolic, Catsan, Perfect fit, Catisfations.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Dolciumi: Mars, m&amp;m&#8217;s, Snickers, Twix, Bounty, Balisto, Maltesers, Orbit, Freedent, Solano.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Preparati alimentari: Uncle Bens, Suzi Wan, Ebly.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Gelati: Mars.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Associated British Foods<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">T\u00e8 Twinings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><span style=\"font-size: 18px;\">Mondelez<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-size: 18px;\">Gelati C\u00f4te d&#8217;Or<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Dolciumi: Halls, Mikado, Milka, Toblerone<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Biscotti salati: Ritz, Tuc.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Formaggi: Philadelphia, Sottilette<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sono appena 10 i colossi raggruppati sotto il nome di &#8216;Big Food&#8217;. Controllano la gran parte dei marchi pi\u00f9 celebri del pianeta, nel cibo e le bevande&#8230;<\/p>\n","protected":false},"author":77,"featured_media":24154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[5],"tags":[767,174,768,158,769,770,771,772,773,65,774,775,11,766],"class_list":["post-5524","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pianeta","tag-ab","tag-big-food","tag-coca-cola","tag-danone","tag-general-mills","tag-grandi-sorelle-del-cibo","tag-kelloggs","tag-mars","tag-modelez","tag-nestle","tag-oxfam","tag-pepsi-co","tag-sostenibilita","tag-unilever"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Big Food&#039;, i marchi italiani delle 10 grandi sorelle del cibo - FoodTimes<\/title>\n<meta name=\"description\" content=\"Dadi, merendine, gelati. 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