{"id":57350,"date":"2021-08-20T06:18:35","date_gmt":"2021-08-20T04:18:35","guid":{"rendered":"https:\/\/www.greatitalianfoodtrade.it\/?p=57350"},"modified":"2025-04-24T16:12:06","modified_gmt":"2025-04-24T14:12:06","slug":"magnum-low-cost-in-cina-rivoluzione-su-weibo-contro-unilever","status":"publish","type":"post","link":"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/magnum-low-cost-in-cina-rivoluzione-su-weibo-contro-unilever\/","title":{"rendered":"Magnum\u00a0low-cost in\u00a0Cina.\u00a0Rivoluzione\u00a0su Weibo\u00a0contro Unilever \u00a0"},"content":{"rendered":"<p>Il\u00a0gelato Magnum\u00a0in Cina \u00e8\u00a0<em>low-cost<\/em>, di\u00a0qualit\u00e0 inferiore rispetto al prodotto venduto in Occidente con lo stesso marchio. La denuncia di un\u00a0<em>blogger<\/em>\u00a0su Weibo scatena la rivoluzione dei consumatori cinesi contro Unilever.<\/p>\n<p>La globalizzazione dei marchi \u00e8 del tutto illusoria allorch\u00e9 si accompagni al fenomeno \u2018<em>dual quality<\/em>\u2019\u00a0che tuttora notoriamente imperversa, nei gelati come in varie altre categorie alimentari e non.<\/p>\n<p>La vera sfida per tutelare i consumatori\u00a0\u00e8 affermare la illiceit\u00e0 e punire queste pratiche a livello planetario, sulla scia dell\u2019esperienza europea in questa direzione.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/magnum-low-cost-in-cina-rivoluzione-su-weibo-contro-unilever\/#Magnum_dual_quality_food_a_discapito_dei_consumatori_cinesi\" >Magnum,\u00a0dual quality\u00a0food\u00a0a discapito dei consumatori cinesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/magnum-low-cost-in-cina-rivoluzione-su-weibo-contro-unilever\/#Gelato_Magnum_Europa_e_Cina_ingredienti_a_confronto\" >Gelato Magnum, Europa e Cina, ingredienti a confronto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/magnum-low-cost-in-cina-rivoluzione-su-weibo-contro-unilever\/#Acqua_e_grassi_vegetali_al_posto_del_latte\" >Acqua e grassi vegetali al posto del latte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/magnum-low-cost-in-cina-rivoluzione-su-weibo-contro-unilever\/#Paese_che_vai_Magnum_che_trovi\" >Paese che vai, Magnum che trovi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/magnum-low-cost-in-cina-rivoluzione-su-weibo-contro-unilever\/#Note\" >Note<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Magnum_dual_quality_food_a_discapito_dei_consumatori_cinesi\"><\/span>Magnum,\u00a0<em>dual quality\u00a0food<\/em>\u00a0a discapito dei consumatori cinesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>La Cina<\/strong> oggi esprime la pi\u00f9 grande popolazione (1,4 miliardi\u00a0di abitanti) e la pi\u00f9 ampia classe media (&gt;400 mln di persone) a livello planetario, con un salario medio triplicato negli ultimi 10 anni e una vivace schiera di ConsumAttori esigenti, i\u00a0<em>Millennials<\/em>\u00a0(23-38 anni. V. nota 1).<\/p>\n<p><strong>Il 30.7.21<\/strong> il\u00a0<em>blogger<\/em>\u00a0<em>Game Discount Information<\/em> ha denunciato su Weibo, uno dei\u00a0<em>social network<\/em>\u00a0pi\u00f9 diffusi in Cina, il doppio volto del gelato Magnum. Che la\u00a0He Lux We (societ\u00e0 del gruppo Unilever)\u00a0vende in Cina con il marchio Menglong. (2) E il\u00a0post\u00a0si \u00e8 diffuso rapidamente su tutti i\u00a0<em>social<\/em>, scatenando vivaci proteste.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gelato_Magnum_Europa_e_Cina_ingredienti_a_confronto\"><\/span>Gelato Magnum, Europa e Cina, ingredienti a confronto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Gli ingredienti\u00a0<\/strong>del Magnum &#8216;originale&#8217; vedono spiccare il latte, anche in polvere e in isolato proteico, come si \u00e8 visto in occasione della nostra analisi di mercato su 19 gelati da bar. (3) Con un po\u2019 di burro, in quota peraltro inferiore al meno prezioso olio di cocco.<\/p>\n<p><strong>Il Magnum\u00a0&#8211;\u00a0Menglong<\/strong>, nella\u00a0versione\u00a0<em>low-cost\u00a0<\/em>cinese, vede\u00a0invece\u00a0l\u2019acqua come primo ingrediente e i grassi vegetali a seguire. Senza quasi traccia di ingredienti lattieri, al di fuori di una quota esigua di latte in polvere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Acqua_e_grassi_vegetali_al_posto_del_latte\"><\/span>Acqua e grassi vegetali al posto del latte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Il\u00a0<em>blogger<\/em><\/strong>\u00a0che ha smascherato la\u00a0<em>dual quality\u00a0<\/em>di\u00a0Magnum denuncia come la sostituzione del latte con acqua e grassi vegetali serva soltanto a risparmiare sui costi di produzione e massimizzare i profitti. Niente di pi\u00f9 vero, ed \u00e8 solo perci\u00f2 che\u00a0<em>Big Food<\/em>\u00a0ancora utilizza enormi quantitativi di olio di palma, come si \u00e8 visto.<\/p>\n<p><span style=\"color: #ff0000;\">&#8216;<em>Se vai al supermercato, scoprirai che gli oli vegetali pi\u00f9 economici vengono utilizzati per sostituire il\u00a0pi\u00f9 costoso\u00a0grasso del latte. Sempre pi\u00f9 prodotti seguono questo trend&#8217;.\u00a0<\/em>Solo<em>\u00a0&#8216;negli ingredienti alcuni sorbetti come\u00a0Zhongjie 1946 Banqiao, non c&#8217;\u00e8 olio vegetale, acqua potabile, ecc., ma latte puro, liquore di cacao, ecc.<\/em>&#8216;. (4)<\/span><\/p>\n<p><strong>L\u2019impero Unilever<\/strong>\u00a0tra l\u2019altro, vale la pena ricordare, affonda le sue ricchezze nell\u2019olio di palma prodotto in Congo dagli schiavi, su un milione di ettari di terra rapinata ai suoi abitanti dal criminale Leopoldo II del Belgio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paese_che_vai_Magnum_che_trovi\"><\/span>Paese che vai, Magnum che trovi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>La notizia<\/strong> del Magnum\u00a0<em>low-cost<\/em>\u00a0ha avuto ampia eco sui media cinesi. E una successiva indagine comparativa sui gelati Magnum (Menglong, in Cina) ne ha dato conferma.<\/p>\n<p>&#8216;<em>Prendiamo come esempio\u00a0il gelato Menglong (Magnum, ndr) al gusto cappuccino da 64 g.\u00a0La fonte di grasso del gelato venduto nello store Heluxue Jingdong <\/em>(la filiale Unilever in Cina, ndr) <em>\u00e8 principalmente <strong>burro di cacao<\/strong>, olio vegetale, ecc. (&#8230;) Sul sito ufficiale di Amazon negli Stati Uniti, gli ingredienti principali dello stesso gelato sono <strong>latte<\/strong>, zucchero e panna<\/em>&#8216;. (5)<\/p>\n<p><strong>La\u00a0discriminazione<\/strong>\u00a0di Unilever riguarda anche i consumatori di Malesia e Messico, riferiscono i media cinesi. E la risposta ufficiale del suo\u00a0V.Presidente globale\u00a0Zeng Xiwen a China Food Press \u00e8 ridicola, allorch\u00e9 riferisce a \u2018<em>olio di cocco importato di alta qualit\u00e0<\/em>\u2019 come comparabile al latte. (6) Paese che vai, marchetta che trovi.<\/p>\n<p><em>Marta Strinati e Dario Dongo<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Note\"><\/span>Note<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1) Mirko Zenga.\u00a0<em>Il consumatore cinese: Millennials e propensione all\u2019acquisto di lusso.<\/em> Il Sole 24 ore. 19.5.21\u00a0<a href=\"https:\/\/www.ilsole24ore.com\/art\/il-consumatore-cinese-millennials-e-propensione-all-acquisto-lusso-ADBfRiBB\">https:\/\/www.ilsole24ore.com\/art\/il-consumatore-cinese-millennials-e-propensione-all-acquisto-lusso-ADBfRiBB<\/a><\/p>\n<p>(2) V.\u00a0<a href=\"https:\/\/www.yoycart.com\/Product\/612628786327\/\">https:\/\/www.yoycart.com\/Product\/612628786327\/<\/a><\/p>\n<p>(3) Marta Strinati.\u00a0<em>Gelati, 19 tipi da bar a confronto.<\/em>\u00a0GIFT (<em>Great Italian Food Trade<\/em>) 21.7.21\u00a0https:\/\/www.greatitalianfoodtrade.it\/consum-attori\/gelati-19-tipi-da-bar-a-confronto<\/p>\n<p>(4) Chinanews.com, 3.8.21\u00a0<a href=\"https:\/\/www.chinanews.com\/cj\/2021\/08-03\/9534854.shtml\">https:\/\/www.chinanews.com\/cj\/2021\/08-03\/9534854.shtml<\/a><\/p>\n<p>(5) <em>Chinese people are not worthy of meat, eggs and milk? Who gave Menglong the courage to &#8220;double standard&#8221;?\u00a0<\/em>18.8.21,\u00a0<a href=\"https:\/\/min.news\/en\/economy\/dad379c843a63acf845443238357692a.html\">https:\/\/min.news\/en\/economy\/dad379c843a63acf845443238357692a.html<\/a><\/p>\n<p>(6) Peter Wu. <em>Heluxue is accused of \u201cdouble labeling\u201d of raw materials in China? Just now, Unilever executives responded to us!\u00a0<\/em>China Food Press. 9.8.21,\u00a0https:\/\/chinafoodpress.com\/2021\/08\/09\/heluxue-is-accused-of-double-labeling-of-raw-materials-in-china-just-now-unilever-executives-responded-to-us\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il\u00a0gelato Magnum\u00a0in Cina \u00e8\u00a0low-cost, di\u00a0qualit\u00e0 inferiore rispetto al prodotto venduto in Occidente con lo stesso marchio. La denuncia di un\u00a0blogger\u00a0su Weibo scatena la rivoluzione dei consumatori cinesi contro Unilever. La globalizzazione dei marchi \u00e8 del tutto illusoria allorch\u00e9 si accompagni al fenomeno \u2018dual quality\u2019\u00a0che tuttora notoriamente imperversa, nei gelati come in varie altre categorie alimentari [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":57352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1991],"tags":[902],"class_list":["post-57350","post","type-post","status-publish","format-standard","has-post-thumbnail","category-consumatori-e-salute","tag-dual-quality-foods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnum\u00a0low-cost in\u00a0Cina.\u00a0Rivoluzione\u00a0su Weibo\u00a0contro Unilever \u00a0 - FoodTimes<\/title>\n<meta name=\"description\" content=\"Il\u00a0gelato Magnum\u00a0in Cina \u00e8\u00a0low-cost, di\u00a0qualit\u00e0 inferiore rispetto al prodotto venduto in Occidente con lo stesso marchio. 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