{"id":62246,"date":"2022-05-28T21:50:00","date_gmt":"2022-05-28T19:50:00","guid":{"rendered":"https:\/\/www.greatitalianfoodtrade.it\/?p=62246"},"modified":"2025-04-22T11:04:58","modified_gmt":"2025-04-22T09:04:58","slug":"meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation","status":"publish","type":"post","link":"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/","title":{"rendered":"Meno prodotto stesso prezzo. L\u2019Antitrust sorveglia la shrinkflation"},"content":{"rendered":"<p>L\u2019Antitrust sta sorvegliando il fenomeno della\u00a0<em>shrinkflation<\/em>, vale a dire i rincari mascherati (stesso prezzo, minore quantit\u00e0). Giovanni Calabr\u00f2 &#8211; direttore generale per la tutela del consumatore dell\u2019Autorit\u00e0 Garante per la Concorrenza e il Mercato (AGCM) &#8211; rassicura il Parlamento italiano.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/#Shrinkflation_il_faro_dellAntitrust\" >Shrinkflation, il faro dell\u2019Antitrust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/#Shrinkflation_Big_Food_in_testa\" >Shrinkflation,\u00a0Big Food\u00a0in testa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/#Tecniche_di_marketing\" >Tecniche di\u00a0marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/#Vecchi_trucchi_fuori_controllo\" >Vecchi trucchi fuori controllo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/#Note\" >Note<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Shrinkflation_il_faro_dellAntitrust\"><\/span><em>Shrinkflation<\/em>, il faro dell\u2019Antitrust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>La commissione<\/strong>\u00a0parlamentare d\u2019inchiesta sulla tutela dei consumatori e utenti ha chiesto ad AGCM (Antitrust) se la\u00a0<em>shrinkflation<\/em>\u00a0possa venire qualificata come pratica commerciale scorretta, ai sensi del Codice del consumo (d.lgs. 206\/05).<\/p>\n<p><span style=\"color: #ff0000;\"> \u2018<em>Ci\u00f2 che rileva\u00a0non \u00e8 la riduzione in s\u00e9 della quantit\u00e0 di prodotto contenuta nella confezione &#8211; decisione aziendale prima facie legittima &#8211; quanto <strong>la trasparenza di tale modifica<\/strong> nei confronti del consumatore.\u00a0<\/em><\/span><\/p>\n<p><span style=\"color: #ff0000;\"><em>In questo senso, condotte quali la diminuzione della quantit\u00e0 di prodotto a parit\u00e0 di dimensioni della confezione, in assenza di un&#8217;adeguata avvertenza sull&#8217;etichetta frontale, <strong>potrebbero essere ritenuti meritevoli di approfondimento<\/strong><\/em>\u2019, ha affermato Calabr\u00f2.\u00a0(1)<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shrinkflation_Big_Food_in_testa\"><\/span><em>Shrinkflation<\/em>,\u00a0<em>Big Food<\/em>\u00a0in testa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>I colossi<\/strong> di\u00a0<em>Big Food<\/em>\u00a0sono sempre in testa, anche nella\u00a0<em>shrinkflation<\/em>\u00a0(o\u00a0<em>downsizing<\/em>) che si registra in Europa come pure nei continenti americano, asiatico e Australia. Da Nestl\u00e9 a Mondelez, <a href=\"https:\/\/www.bbc.co.uk\/news\/business-60902583.amp\">finita di recente nell\u2019occhio del ciclone<\/a> per il taglio di 20 grammi (-10%) alla barretta Cadbury Dairy Milk da 200 g.<\/p>\n<p><strong>I biscotti\u00a0<\/strong>Maryland con gocce di cioccolato della Burton&#8217;s Biscuit Company (UK) sono passati da 230 a 200 g, gli yogurt Corner di Muller (Germania) da 130 a 124 g, \u00a0In USA, PepsiCo Inc. ha ridotto il numero di Doritos nei sacchetti, Domino&#8217;s Pizza Inc. le ali di pollo nell\u2019offerta da asporto, mentre Tillamook ha \u2018ristretto\u2019 le confezioni di gelato (da 56 a 48 once).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tecniche_di_marketing\"><\/span>Tecniche di\u00a0<em>marketing<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>La\u00a0<em>shrinkflation<\/em><\/strong>\u00a0&#8211;\u00a0dalla crasi di\u00a0<em>shrinkage<\/em>\u00a0(contrazione) e\u00a0<em>inflation<\/em>\u00a0(inflazione) &#8211;\u00a0\u00e8 una tecnica di\u00a0<em>marketing<\/em>\u00a0in apparenza molto efficace.\u00a0Fatto salvo il rischio che i consumatori pi\u00f9 attenti scoprano il trucco e la notizia si diffonda, con possibili ricadute sulla reputazione del marchio come \u00e8 gi\u00e0 successo in Inghilterra.<\/p>\n<p><strong>I consumatori<\/strong>\u00a0sono infatti molto influenzati, in termini generali, dal prezzo dell\u2019unit\u00e0 di vendita. Soprattutto quando guardano a prodotti e marchi che sono soliti acquistare. Ed \u00e8 a maggior ragione necessario &#8211; in questa economia di guerra, con un\u2019inflazione che ha raggiunto il record degli ultimi 40 anni &#8211; controllare i fondamentali:<\/p>\n<p>&#8211; il prezzo riferito all\u2019unit\u00e0 di misura (kg o litro),<\/p>\n<p>&#8211; la quantit\u00e0 (kg e litri).<\/p>\n<figure id=\"attachment_62247\" aria-describedby=\"caption-attachment-62247\" style=\"width: 253px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62247\" src=\"http:\/\/www.foodtimes.eu\/wp-content\/uploads\/2022\/06\/video.jpg\" alt=\"\" width=\"253\" height=\"282\" srcset=\"https:\/\/www.foodtimes.eu\/wp-content\/uploads\/2022\/06\/video.jpg 253w, https:\/\/www.foodtimes.eu\/wp-content\/uploads\/2022\/06\/video-150x167.jpg 150w\" sizes=\"auto, (max-width: 253px) 100vw, 253px\" \/><figcaption id=\"caption-attachment-62247\" class=\"wp-caption-text\">IL VIDEO. Shrinkflation is just an outcome out the super monopoly we live in<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Vecchi_trucchi_fuori_controllo\"><\/span>Vecchi trucchi fuori controllo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Il fenomeno<\/strong>\u00a0<em>shrinkflation<\/em>\u00a0non \u00e8 nuovo, sebbene venga spesso ignorato dalle autorit\u00e0. Come gi\u00e0 accadde con il sostanziale raddoppio dei prezzi, in Italia, all\u2019epoca del passaggio dalla lira all\u2019euro.<\/p>\n<p><strong>In Inghilterra<\/strong>\u00a0&#8211; gi\u00e0 nel 2017, all\u2019indomani del referendum sulla Brexit &#8211; lo Office of National Statistics (ONS) <a href=\"https:\/\/www.bbc.com\/news\/business-40703866.amp\">segnal\u00f2<\/a> il\u00a0<em>downsizing<\/em>\u00a0di 2.529 prodotti di largo consumo.<\/p>\n<p><strong>Lo\u00a0<\/strong><em><strong>Hamburg Consumer Center<\/strong>,<\/em> associazione dei consumatori di Amburgo, del resto, dedica alla\u00a0<em>shrinkflation<\/em>\u00a0il concorso \u2018Vergogna dell\u2019anno\u2019 gi\u00e0 dal 2014. E nel 2021 erano sul podio Mondelez, Mars e Ferrero, come si \u00e8 visto. (2)<\/p>\n<p><em>Dario Dongo<\/em><\/p>\n<p><em>Immagine di copertina estratta dal video \u2018Same price, but SMALLER package! SHRINK-flation Explained\u2019 (Uptin, Turkey, 24.12.21)<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Note\"><\/span>Note<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>(1) V. <em>Meno prodotto stesso prezzo, faro Antitrust su shrinkflation<\/em>. Ansa. 24.5.22\u00a0<a href=\"https:\/\/www.ansa.it\/sito\/notizie\/economia\/2022\/05\/24\/meno-prodotto-stesso-prezzo-faro-antitrust-su-shrinkflation_347a22f2-33b8-484a-ade7-4a945a7e4de9.html\">https:\/\/www.ansa.it\/sito\/notizie\/economia\/2022\/05\/24\/meno-prodotto-stesso-prezzo-faro-antitrust-su-shrinkflation_347a22f2-33b8-484a-ade7-4a945a7e4de9.html<\/a><\/p>\n<p>(2) Marta Strinati e Dario Dongo. <em>Rincari\u00a0mascherati.\u00a05 candidati al concorso\u00a0\u00a0\u2018Vergogna dell\u2019anno\u2019.<\/em> 11.1.21 GIFT (<em>Great Italian Food Trade<\/em>) https:\/\/www.greatitalianfoodtrade.it\/consum-attori\/rincari-mascherati-5-candidati-al-concorso-vergogna-dell-anno<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Antitrust sta sorvegliando il fenomeno della\u00a0shrinkflation, vale a dire i rincari mascherati (stesso prezzo, minore quantit\u00e0). Giovanni Calabr\u00f2 &#8211; direttore generale per la tutela del consumatore dell\u2019Autorit\u00e0 Garante per la Concorrenza e il Mercato (AGCM) &#8211; rassicura il Parlamento italiano. Shrinkflation, il faro dell\u2019Antitrust La commissione\u00a0parlamentare d\u2019inchiesta sulla tutela dei consumatori e utenti ha chiesto [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":62248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1991],"tags":[202,810,1675],"class_list":["post-62246","post","type-post","status-publish","format-standard","has-post-thumbnail","category-consumatori-e-salute","tag-antitrust","tag-prezzi","tag-shrinkflation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meno prodotto stesso prezzo. L\u2019Antitrust sorveglia la shrinkflation - FoodTimes<\/title>\n<meta name=\"description\" content=\"L\u2019Antitrust sta sorvegliando il fenomeno della\u00a0shrinkflation, vale a dire i rincari mascherati (stesso prezzo, minore quantit\u00e0). Giovanni Calabr\u00f2 - direttore generale per la tutela del consumatore dell\u2019Autorit\u00e0 Garante per la Concorrenza e il Mercato (AGCM) - rassicura il Parlamento italiano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meno prodotto stesso prezzo. L\u2019Antitrust sorveglia la shrinkflation - FoodTimes\" \/>\n<meta property=\"og:description\" content=\"L\u2019Antitrust sta sorvegliando il fenomeno della\u00a0shrinkflation, vale a dire i rincari mascherati (stesso prezzo, minore quantit\u00e0). Giovanni Calabr\u00f2 - direttore generale per la tutela del consumatore dell\u2019Autorit\u00e0 Garante per la Concorrenza e il Mercato (AGCM) - rassicura il Parlamento italiano.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\/\" \/>\n<meta property=\"og:site_name\" content=\"FoodTimes\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-28T19:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T09:04:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.foodtimes.eu\/wp-content\/uploads\/2022\/06\/shrinkinflation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta Strinati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Strinati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.foodtimes.eu\\\/it\\\/consumatori-e-salute\\\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.foodtimes.eu\\\/it\\\/consumatori-e-salute\\\/meno-prodotto-stesso-prezzo-lantitrust-sorveglia-la-shrinkflation\\\/\"},\"author\":{\"name\":\"Marta Strinati\",\"@id\":\"https:\\\/\\\/www.foodtimes.eu\\\/it\\\/#\\\/schema\\\/person\\\/02841480554735e57c3e4f71f86babe3\"},\"headline\":\"Meno prodotto stesso prezzo. 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