{"id":86494,"date":"2024-01-27T06:13:04","date_gmt":"2024-01-27T05:13:04","guid":{"rendered":"https:\/\/www.greatitalianfoodtrade.it\/?p=73801"},"modified":"2025-04-01T15:46:49","modified_gmt":"2025-04-01T13:46:49","slug":"shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk","status":"publish","type":"post","link":"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/","title":{"rendered":"Shrinkflation e skimpflation, la denuncia di Which? in UK"},"content":{"rendered":"<p>Dai dentifrici alle lasagne, la speculazione \u00e8 la regola. L\u2019associazione di consumatori britannica Which? pubblica un elenco di prodotti emblematici dei fenomeni shrinkflation (meno prodotto, stesso prezzo) e skimpflation (declassamento con sostituzione di ingredienti pi\u00f9 economici). (1)<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Shrinkflation_e_skimpflation_le_denunce\" >Shrinkflation e skimpflation, le denunce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Meno_prodotto_prezzo_aumentato\" >Meno prodotto, prezzo aumentato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Meno_prodotto_stesso_prezzo\" >Meno prodotto, stesso prezzo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Ingredienti_low_cost\" >Ingredienti low cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Le_balle_dellindustria\" >Le balle dell\u2019industria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Lopinione_dei_consumatori\" >L\u2019opinione dei consumatori<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Lancora_del_prezzo_unitario\" >L\u2019\u00e0ncora del prezzo unitario<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/#Note\" >Note<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Shrinkflation_e_skimpflation_le_denunce\"><\/span>Shrinkflation e skimpflation, le denunce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>L\u2019elenco\u00a0<\/strong>delle speculazioni attuate da industria e retail, a suon di shrinkflation e skimpflation, \u00e8 stato compilato grazie alle segnalazioni e le interviste raccolte da Which? presso i consumatori a partire dall\u2019autunno 2023.<\/p>\n<p><strong>Oltre tre quarti<\/strong> (77%) dei consumatori interpellati hanno notato una riduzione di contenuto a parit\u00e0 di prezzo per numerosi prodotti popolari. In alcuni casi, lo sgarbo ha previsto persino un aumento di prezzo per un quantitativo ridotto.<\/p>\n<p><strong>Oltre un terzo<\/strong> (36%) degli intervistati ha invece segnalato casi di skimpflation su cibi popolari, degradati con l\u2019inserimento in ricetta di ingredienti low cost in sostituzione di quelli pi\u00f9 pregiati e evidenziati sul packaging.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meno_prodotto_prezzo_aumentato\"><\/span>Meno prodotto, prezzo aumentato<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Tra i peggiori esempi<\/strong> di shrinkflation figurano prodotti di largo consumo (e larghi profitti) per i quali la riduzione di contenuto \u00e8 stata gravata da un aumento del prezzo di vendita. Una pratica smascherata da molti anni e alla quale l\u2019associazione dei consumatori tedeschi <em>Hamburg Consumer Center<\/em> dedica il concorso \u2018Vergogna dell\u2019anno\u2019.\u00a0(2,3)<\/p>\n<p>Qualche esempio.<\/p>\n<p><strong>&#8211; Il collutorio Listerine Fresh Burst<\/strong> si \u00e8 ridotto da 600 ml a 500 ml.\u00a0Su questo prodotto, inoltre, presso la catena Tesco il prezzo \u00e8 aumentato di 52 centesimi. Risultato: prezzo aumentato del 21% e contenuto ridotto del 17%. Which? ha calcolato che la pratica sleale ha comportato un rincaro reale del 46%.<\/p>\n<p><strong>&#8211; PG Tips. Le bustine di t\u00e8 Tasty Decaf Pyramid<\/strong>\u00a0sono diminuite da 180 a 140 bustine. In un caso, presso il supermercato Ocado, il prezzo \u00e8 persino aumentato (da \u00a3 4 a \u00a3 5,09). Risultato: -22% di t\u00e8, prezzo aumentato del 27%, rincaro reale del 64% per ciascuna bustina di t\u00e8.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meno_prodotto_stesso_prezzo\"><\/span>Meno prodotto, stesso prezzo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Molto diffusa<\/strong>\u00a0risulta la pratica \u2018pura\u2019 di shrinkflation. I consumatori britannici segnalano diversi prodotti con contenuto ridotto a prezzo invariato:<\/p>\n<p>&#8211; le salviette igieniche Andrex Flushable Washlets sono diminuite da 40 a 26 pezzi,<\/p>\n<p>&#8211; il barattolo di sugo di pollo disidratato Bisto Best Chicken Gravy Granules \u00e8 passato da 250g a 230g,<\/p>\n<p>&#8211; gli snack dolci Cadbury\u2019s Brunch Chocolate Chip Bars sono diminuiti da sei a cinque in una confezione,<\/p>\n<p>&#8211; il dentifricio Colgate Triple Action si \u00e8 ridotto da 100 ml a 75 ml,<\/p>\n<p>&#8211; le patatine Kettle Chips al sale marino e quelle al pepe nero macinato sono diminuite nel sacchetto da 150g a 130g.<\/p>\n<p><strong>Molto pi\u00f9 \u2018alleggeriti\u2019<\/strong>\u00a0sono altri prodotti, come<\/p>\n<p>&#8211; il burro Lurpak Slightly Salted, da 225g a 180g,<\/p>\n<p>&#8211; i biscotti McVitie&#8217;s Digestives Dark Chocolate, da 433g a 400g,<\/p>\n<p>&#8211; la crema spalmabile bio al burro e olio di colza Yeo Valley Organic Salted Spreadable da 500g a 400g,<\/p>\n<p>&#8211; il preparato istantaneo per macchiare il caff\u00e8 Coffee Mate Original Whitener da 500g a 450g.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ingredienti_low_cost\"><\/span>Ingredienti low cost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>L\u2019altra tecnica<\/strong>\u00a0per gonfiare i profitti ingannando i consumatori prevede la sostituzione degli ingredienti con \u2018succedanei\u2019 meno pregiati. Anche in questo caso i consumatori britannici denunciano casi concreti:<\/p>\n<p>&#8211; nelle salsicce Tesco Finest la carne di maiale \u00e8 scesa dal 97% al 90%,<\/p>\n<p>&#8211; nella crema spalmabile Yeo Valley Spreadable Butter la percentuale di burro \u00e8 stata ridotta dal 54% al 50%,<\/p>\n<p>&#8211; nel Morrisons Guacamole (150 g) la percentuale di avocado si \u00e8 ritirata dall&#8217;80% al 77%.<\/p>\n<p><strong>Cambiamenti minori<\/strong>, ma sempre significativi di un declassamento, sono stati segnalati per<\/p>\n<p>&#8211; le lasagne di manzo Tesco (1,5 kg), con il manzo diminuito dal 23% al 19%,<\/p>\n<p>&#8211; le enchiladas (focaccine) di pollo Tesco Tex Mex (480 g), con il pollo sceso dal 27% al 20%,<\/p>\n<p>&#8211; le Lasagne al forno Morrisons The Best (400 g), con una diminuzione del manzo dal 30% al 26%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Le_balle_dellindustria\"><\/span>Le balle dell\u2019industria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Negare l\u2019evidenza<\/strong>\u00a0\u00e8 impossibile, ma edulcorare la realt\u00e0 \u00e8 un\u2019opzione praticabile. I produttori interpellati da Which? hanno affermato che i cambiamenti introdotti spesso riflettevano i propri costi o aiutavano a mantenere i prodotti pi\u00f9 accessibili per i consumatori.<\/p>\n<p><strong>In alcuni casi<\/strong>\u00a0hanno persino affermato che le loro modifiche avevano migliorato il sapore o la salubrit\u00e0 di un prodotto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lopinione_dei_consumatori\"><\/span>L\u2019opinione dei consumatori<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Il parere dei consumatori<\/strong>\u00a0sulle pratiche di shrinkflation non \u00e8 scontato:<\/p>\n<p>&#8211; quasi la met\u00e0 (45%) degli intervistati dichiara che preferirebbe pagare un aumento di prezzo a parit\u00e0 di quantit\u00e0. Del resto, si pensi alle dosi necessarie per cucinare un pasto e alla difficolt\u00e0 di mantenere le porzioni abituali con confezioni ridotte del 20%,<\/p>\n<p>&#8211; oltre un terzo (36%) afferma invece che preferisce avere meno prodotto, piuttosto che fronteggiare aumenti di prezzo.<\/p>\n<p><strong>Ben pi\u00f9 uniforme<\/strong> \u00e8 la critica dei consumatori nei confronti della shrinkflation:<\/p>\n<p>&#8211; il 75% degli intervistati la considera una pratica opaca, non trasparente,<\/p>\n<p>&#8211; il 76% ritiene che non sia utile.<\/p>\n<p><strong>Un\u2019avvertenza<\/strong> sulla contrazione delle confezioni \u00e8 invocata da tutti:<\/p>\n<p>&#8211; oltre la met\u00e0 (53%) degli intervistati ritiene che i supermercati dovrebbero avvisare i clienti,<\/p>\n<p>&#8211; un terzo (32%) ritiene invece che l\u2019avvertenza spetta ai produttori alimentari.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lancora_del_prezzo_unitario\"><\/span>L\u2019\u00e0ncora del prezzo unitario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ogni modifica dei prodotti<\/strong>, in termini di quantit\u00e0 o di ricetta, secondo Which? deve venire comunicata chiaramente al consumatore, affinch\u00e9 possa scegliere eventuali alternative pi\u00f9 convenienti o idonee alle aspettative.<\/p>\n<p><strong>Il prezzo unitario<\/strong>, vale a dire il prezzo al kg o al litro, \u00e8 l\u2019unico parametro utile nella comparazione del costo dei prodotti. In UK, l\u2019Antitrust vi sta lavorando intensamente, come abbiamo visto, anche con la partecipazione di Which? (4)<\/p>\n<p>\u2018<em>I supermercati e i produttori devono essere pi\u00f9 onesti assicurandosi che le modifiche ai prodotti pi\u00f9 diffusi siano chiare e garantendo che i\u00a0<strong>prezzi unitari<\/strong>\u00a0siano\u00a0<strong>ben visibili, leggibili e coerenti<\/strong>\u00a0nel negozio e online in modo che gli acquirenti possano facilmente confrontare i prezzi tra diversi marchi e dimensioni delle confezioni<\/em>\u2019, chiosa Ele Clark, Retail Editor di Which?<\/p>\n<p><em>Marta Strinati<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Note\"><\/span>Note<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>(1) Shrinkflation or Skimpflation? Which? reveals the supermarket groceries getting downsized and downgraded. Which? Press release. 20.1.24 <a href=\"http:\/\/tinyurl.com\/5n8n22ey\">http:\/\/tinyurl.com\/5n8n22ey<\/a><\/p>\n<p>(2) Marta Strinati. Consumatori contro la shrinkflation e altri rincari mascherati. FT (Food Times). 15.9.22<\/p>\n<p>(3) Marta Strinati, Dario Dongo. Rincari mascherati. 5 candidati al concorso\u00a0\u00a0\u2018Vergogna dell\u2019anno\u2019. FT (Food Times). 11.1.21<\/p>\n<p>(4) Dario Dongo. Greedflation e shrinkflation, indagine in UK. FT (Food Times). 18.1.24\u00a0https:\/\/www.greatitalianfoodtrade.it\/consum-attori\/greedflation-e-shrinkflation-indagine-in-uk\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dai dentifrici alle lasagne, la speculazione \u00e8 la regola. L\u2019associazione di consumatori britannica Which? pubblica un elenco di prodotti emblematici dei fenomeni shrinkflation (meno prodotto, stesso prezzo) e skimpflation (declassamento con sostituzione di ingredienti pi\u00f9 economici). (1) Shrinkflation e skimpflation, le denunce L\u2019elenco\u00a0delle speculazioni attuate da industria e retail, a suon di shrinkflation e skimpflation, [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":86352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1991],"tags":[1675,6929,795],"class_list":["post-86494","post","type-post","status-publish","format-standard","has-post-thumbnail","category-consumatori-e-salute","tag-shrinkflation","tag-skimpflation-it","tag-which"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shrinkflation e skimpflation, la denuncia di Which? in UK - FoodTimes<\/title>\n<meta name=\"description\" content=\"L\u2019associazione di consumatori britannica Which? pubblica un elenco di prodotti emblematici dei fenomeni shrinkflation e skimpflation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foodtimes.eu\/it\/consumatori-e-salute\/shrinkflation-e-skimpflation-la-denuncia-di-which-in-uk\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shrinkflation e skimpflation, la denuncia di Which? 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