A Black Friday for our economy


Black Friday

, capital export and damage to local economy

‘ is the phenomenon that no one seems to care about today. Compulsive buying of variously (in)useful goods and services, on platforms – such as Amazon – based abroad. Which among other things, thanks to various stratagems., do not pay taxes in countries where they drain wealth, to the detriment of the local economy. Vito Gulli has the floor.

Black Friday

, Amazon and globalization

The situation from difficult has become comical. We will end up screaming a miracle if we manage to make Amazon also pay the ‘beauty’ of 9% (!) taxation, just as we did with Facebook. And the situation, in this case, is dramatic rather than difficult or comical. Because if Facebook makes money without really setting foot on our soil, Amazon puts its feet, hands, head and in no time at all… Amazan!

Or better said, Amazon will fill our streets with corpses. of suicidal workers and entrepreneurs around our country. Not so much and only because selling via the web everything sellable will destroy the large-scale retail trade and so much employment in the sector. But it will also reduce the industries that produce the products for sale to the brink. Because Amazon is nothing more than a downward auction. A lethal weapon for production and thus for labor.

If double-drop auctions of a discount store sign have recently provoked an effective and capable reaction that has inhibited its development, Amazon’s sales technique-which in my opinion is far worse-needs to be even more fought as it bleeds suppliers dry without exposing itself. In appearance at least, without buying and selling. Amazon presents itself as a mere middleman, a sales agent, a dealer on consignment. But it is far beyond that, and it is so cynical that it is charging the space for its own euthanasia to supplier companies.

Nothing more globalizing than Amazon. A term now overused to comment in justifiably negative terms on the effects of global competition that tramples all rights underfoot. In summary, and especially going to the real crux of the problem of the present times, if we agree to play the ‘‘whoever costs the least wins’, we Italians lose everything. Money, health and life.

History repeats itself and an old man, as canny as he is bearded, named Charles, understood and wrote it down 2 centuries ago. If there is free movement of capital, goods and men, there is no doubt that those who gain are always only capital itself, and those who lose out, the worker. Because he will always find a desperate person more desperate than himself who will take his own job at a much lower wage than his already low one.

I know, it sounds like wishing for anachronistic returns to autarky, nationalisms, all involutionary things. In fact what I mean is just that, the two extremes globalization and autarky should be considered the two extreme solutions to stay well away from. And because today we are galloping wildly at breakneck speed through the prairie of globalist liberalism, more global than ever, we need to do something to regain at least one of the two reins in our hands.

Only the consumer revolution can save Italy

There is only one way to deal with this situation. effectively, the consumption revolution. We need to go back to how we used to do it years ago, and other countries always know how to do it well. CONSUME/USE AS MUCH AS POSSIBLE the goods and services that create Jobs and Value (Valor) in our country, our community, our economy. So as to foster, maintain, develop employment in their own country, and thus save themselves.

One example out of all. A few decades ago, 70 percent of the cars on the road in Italy were made in Italy. Today I don’t think more than 20 percent. Some will say that the quality of FCA (formerly Fiat) is not satisfactory, that the price-quality ratio of German cars is better. That must be why you only see German cars around in Germany-their value for money. But in France, why are the vast majority of cars French? For value for money? Of course not!

Germans like the French are very clear about their duty to contribute their purchases and investments to the good of their tribe every day. And if we do not also learn to reward products ‘processed’ here and sold by us, we will become a Beautiful Country living off tourism. But few Italians will be left, and young people will be forced to migrate in search of opportunities.

I have been speaking and fighting for at least 15 years to pursue these ideas, convinced that they are the only possible solution for the survival of our tribes. Especially for food products, not only because I have spent my working life in this sector, but also because it is a key market capable of creating or destroying millions and millions of jobs.

And I pride myself on having understood

first in the industrial world that you have to start with a

transparent label

and an intact supply chain

. In order for the


become themselves, as such, the protagonists

of economic recovery.

On these issues, fraternal friend Dario Has written and acted far better and more than I have. And he wisely warned me that things would not move forward as promised by the various Maurizio Martina, Carlo Calenda & Co. (1) The story, however, must change, and it is up to all of us to get busy every day, starting with judicious consumer choices!

Vito Gulli


(1) Previous articles on:

establishment location

(d.lgs. 145/17)










Sede dello stabilimento, un’altra giostra

decrees of origin pasta, rice, tomato












regulation ‘Origin Planet Earth (EU reg. 775/2018)










Made in Italy



Vito Gulli

Entrepreneur of 'humanist' extraction, he is famous for having led Generale Conserve SpA, known for the ASDOMAR brand, from 2001 to 2017. He has always invested in Made in Italy, its supply chains and its workers, to whom it still dedicates its commitment and free thought. Also in the role of Federalimentare arbitrator