Colussi invests in reforestation in Italy


Colussi funds 10 reforestation projects in Italy. The historic Italian brand founded in 1911 thus continues to invest under the banner of sustainability. The Misura brand-the third largest player in the domestic health care market-is the group’s standard-bearer along the virtuous path.

A Measure of reforestation and compostable packaging

The packaging of Misura pasta and snacks from April 2020 is 100% compostable, made of corn and cellulose. The operation involves the elimination of 2.5 million plastic packages. The use of FSC-certified paper on the packaging of other lines further cuts the use of plastics: 30.5 million fewer packages, or 52 percent of total production.

Colussi’s green turn now continues with support for 10 reforestation projects in as many particularly vulnerable areas of the country. Since autumn, 14,000 trees have been planted.

Reforestation in 10 areas at risk

Reforestation is concentrated in 10 areas, based on projects already defined by local governments, environmentalists, and universities. The implementation is conducted together with expert organizations in the field of forestry and research, such as AzzeroCO2, PlanBee, Botanical Garden of the University of Rome La Sapienza, and Vesuvius National Park.

The various projects are important pieces of countering climate change. In each area, moreover, goals are targeted according to local needs and emergencies. Keeping soils, reclaiming soils, finding the most suitable essences to counter city heat islands and air pollution.

Greener in 9 regions

The 10 projects are described and documented in pictures on the Measure site. They involve 9 different regions, from North to South.

Living Chapel is the only project involving the entire country. Misura is a sponsor of this innovative international outreach project. It is a construction made of trees, plants, and music that celebrates the Encyclical Laudato Si’ and the harmony of nature. The structure recalls the Portiuncula of St. Francis in Assisi. Trees raised in Living Chapel are distributed throughout Italy for the rehabilitation of degraded areas and the creation of new Laudato Si’ Gardens.

Projects in the North

Vettabbia Park, Milan. 500 new fruit and forestry trees are coming to the 10 hectares managed by the Cascine network between the Corvetto, Vigentino and Chiaravalle neighborhoods.

Urban gardens, Turin. In the cultural-educational hub run by the Santourin Association, a greenhouse garden is built to complement the outdoor caisson crops.

Pordenone. An anti-smog barrier is born along the city’s busiest thoroughfares thanks to the planting of 2,500 trees along roadsides and traffic divider beds.

Santarcangelo di Romagna, industrial zone. 1000 new trees are intended to improve air quality, landscape and usability of the areas surrounding the production hub.

Reforestation in the South Central

Palo Laziale. The planting of 4000 young shrubs recreates the ancient deciduous forest destroyed by a pest.

Aniene Valley Nature Reserve, Rome. 100 new plants are worth restoring a natural filter in a densely populated and busy area between Ponte Mammolo and Ponte Nomentano.

Gargano Park, Municipality of Cagnano Varano. The planting of 3,000 trees is aimed at fire prevention and reforestation in the area adjacent to the largest lake in southern Italy.

Vesuvius National Park. 1300 new trees are tasked with mitigating instability and accelerating the natural processes of vegetation recovery after the devastating fire in the protected area in the summer of 2017 (about 3,000 hectares covered by fire, 500 of which had irreversible damage.

Pisticci, Matera. The planting of 1,000 trees aims to prevent disruption and consolidate the soil, which is characterized by the presence of gullies, deep furrows in the ground that cause erosion problems.

Marta Strinati

Professional journalist since January 1995, he has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and periodicals (NumeroUno, Il Salvagente). She is the author of journalistic surveys on food, she has published the book "Reading labels to know what we eat".